New bloggers usually do their own giveaways. These range from contests to give out gently used items and books to actually purchasing prizes for the giveaway. The giveaway only works if you advertise it and keep entries simple. Approach other mom bloggers in your niche to see if they want to link to your giveaway. Getting the word out ensures it's successful with plenty of entries.
As you become more successful with your blog, you may be approached by individuals and companies to review their products. This is a prime time to secure a free-to-you giveaway item from the company in exchange for the review. Just keep your review honest, or you are doing your readers a disservice.
The most popular giveaway format affords readers an entry for their comment. They may be able to buy additional comments by blogging about your giveaway or mentioning it on social media sites. To keep things fair, use one of the many random number generators online to select a winner.
Once a winner is determined, you must email them to get their mailing details. Get the prize in the mail promptly and spring the extra few cents for delivery tracking. Keep in mind you may not be able to mail all prize types to foreign countries, or the shipping charges may be outlandish. Research this before hand so you can close entries to foreign locales if necessary.