Who does this blog work for?

Who does this blog work for?

Writing for me vs. writing for a niche

When I first started my blog, it wasn't in any sort of attempt to become the next big thing in mom blogging. I simply wanted something that was just mom. As a stay at home mom, I felt like I'd somehow lost touch with my individuality and became a breast-pumping, spill-mopping, short-order cook.

I thought blogging would be a great way to be myself and reconnect with those who knew the pre-mama me. And, at first, that's exactly what I did. I wrote about whatever came to mind, which usually had very little to do with my family, but rather centered around some strange idea or stupid human trick I'd pulled that week. My family and friends really dug it, but after a while, I started to get hungry for more exposure to other readers.

That need to get my blog out there eventually lead me down a different path entirely. Being myself was no longer the focus of my content, but rather the need to gain a following, find a niche and attract sponsors and businesses was the driving force behind what I chose to write.

After writing that way for a year, I was successfully working with businesses, but was completely disenchanted with blogging. It lost its flair. It wasn't mine anymore. It was all safe and vanilla so as not to turn anyone off. In short, it was “me” anymore.

It was then that I realized I needed to make a decision about what was important. Did I want to be the next big thing in mom blogging, or was I more interested in connecting with a readership that really gets me? Ultimately, I chose the latter and it's rekindled my romance with the blogging world.

Do you write for yourself or your audience?